David H. Freeman, J.D.,

David Freeman, the creator of Cross Serving™, is the award-winning CEO of the David Freeman Consulting Group and founder of Law Firm CultureShift®. A former practicing lawyer, he is a best-selling author, speaker, consultant and coach who has shown thousands of lawyers and leaders how to become better rainmakers.

For three consecutive years, David was nationally recognized as the top “Law Firm Business Development Consultant and Coach” in National Law Journal surveys. For over twenty-four years, he has worked with hundreds of law firms world-wide, including nearly half of the AmLaw 200, he is the co-author of six books, and he has written four books on law firm leadership and business development:

  • Creating a Cross-Serving CultureShift: Mastering Cross-Selling for Lawyers and Leaders
  • The Law Firm Leader’s Reference Guide for Creating a Business Development Culture
  • Secrets of the Masters: The Business Development Guide for Lawyers
  • Weekly Reminders for Revenue-Focused Leaders

David has also has written dozens of articles on the revenue-related aspects of leadership, service, strategy, and business development for many of the major legal publications. He is a highly rated speaker, trainer and consultant who presents at firm retreats, law firm networks, bar associations, law schools, and law firm leadership conferences. His expertise has been recognized by his peers as follows:

  • A Fellow in the College of Law Practice Management
  • Chosen as a “Trusted Advisor” by the Professional Development Consortium
  • Formerly the exclusive business development coach for the Women in Law Empowerment Forum (WILEF)
  • A former member of the Board of Editors for Marketing the Law Firm (an American Lawyer Media publication)
  • A former member of the Education Committee of the Legal Marketing Association
  • Co-Chair the 2010 Annual Conference for the Legal Marketing Association (LMA)

As founder of Law Firm CultureShift®, David works with firms that are committed to energizing and imbedding a culture of business development. Main areas of practice include:

  • Business development training and coaching (partners, laterals, and associates)
  • Leadership training and coaching for firm leaders
  • Accelerated cross-selling training and planning
  • Client service training and planning
  • Retreat speaking, design and facilitation
  • Business development culture assessments

David also brings a deep understanding of how to engage the organizational and human factors that drive successful implementation. For three years, he was a change management, strategic planning, and Balanced Scorecard consultant, engaged by corporations such as Sun Microsystems, Zurich Financial Services, Agilent Technologies, and Olin Corporation.

David is currently working on a technology project that will radically improve the effectiveness of business development training, planning, coaching, and implementation.  For more information, he can be reached at David@LawFirmCultureShift.com, and 949-715-0819.

Yu-Kai Chou

Founder of The Octalysis Group - “Gamification Guru of the Year” (2014 & 2015) by the World Gamification Congress. Rated #1 among the “Gamification Gurus Power 100” by RISE in 2015, Author of Actionable Gamification: Beyond Points, Badges and Leaderboards.

Dr. Larry Richard

Founder of LawyerBrain, recognized as the leading expert on the psychology of lawyer behavior. He has advised over 100 of the AmLaw 200 law firms, and having gathered personality data on thousands of lawyers, he is widely known as an expert on the lawyer personality.

Burkey Belser

President and creative director of Greenfield/Belser, recognized as the preeminent design firm in the legal industry. Over the past 40 years, he has led teams that have won hundreds of awards in every major field of graphic design.

Heidi K. Gardner, PhD

Distinguished Fellow, Center on the Legal Profession, Harvard Law School.  Lecturer on Law and Faculty Chair of the school’s Accelerated Leadership Program executive course. Author, Smart Collaboration: How Professionals and Their Firms Succeed by Breaking Down Silos.


Eyal Iffergan

President and CEO of Hyperion Global Partners, a premier global consultancy for legal business strategy and operations.  Prior to founding Hyperion, he was a Principal at Baker Robbins & Company, at the time the industry’s leading technology consulting company.

Mark Medice

Principal, Law Vision Group, former Senior Director, New Initiatives, Intapp; former Senior Director, Peer Monitor, Thomson Reuters (market leading software to provide law firm financial benchmarking data).

Patrick Fuller

Senior Director, Legal Intelligence, ALM Media. Founder of the Deductive Intelligence Group, and formerly Senior VP of Business Development, Neota Logic.